A recent invitation to a book reading of The Adventures of a Bed Salesman at the German Cultural Centre got me thinking. Are we doing enough to promote writers? Are we doing enough to promote the culture of reading? Do we even have an inventory of local writers or publishers, with their contacts, so we can get back to them with complaints, orders for more copies, or suggestions for new titles or marketing possibilities?
How, in God’s name, does the Jomo Kenyatta Foundation expect readers to know, for example, that David Maillu’s latest offering, The Man from Machakos is out there, waiting to be read? A public reading, especially involving the writer, a public performance, a theatrical rendition, a street carnival, would sell more copies than a one time review or occasional poster. A thinking bookseller should have got Raila Odinga to accompany his spectacular public appearances with a display of his recently published biography. But book selling has been always poor in Kenya.
Books have only recently been added to local supermarket shelves, and vendors don’t peddle them around. Even in where they can be seen, locally published titles are still hard to find, except in a few bookshops, which stock even more school books and foreign ‘How to’ titles. In this age of technology and cut throat marketing, it is sad that our publishers still believe that books only belong to bookshops and cold libraries. Back to the Goethe Institute, which is the only Cultural Centre that devotes one evening a month to book promotion. Several participants have severally asked the organisers to consider including local writers in her menu, alternating a German author with, say, a Charles Mangua or Mwangi Ruheni, or even Stanley Gazemba. But that is asking for too much. Each cultural centre has a duty to promote the cultural life of its respective sponsor, and even when the French or the Italians host the occasional local play or painting exhibition or spotlight on Kenyan music, it is clearly a matter of tokenism. So the ball goes back to publishers and our department of culture. Psst. Let’s not even talk about that one. Though Meja Mwangi and Ngugi wa Thiongo are fairly well known abroad, it is out of their sheer literary muscle and luck, and not the result of any effort on the part of our embassies there. Many writers in Kenya are thoroughly unhappy with publishers. With increasing access to word processors, most of us have several manuscripts all laid out, edited, proofread and ready to be printed. All we are crying out for is a reputable publisher’s stamp and a promise to pay ‘something small’ for our creative efforts. But who will touch them? Editors say they are overwhelmed by the sheer number of typescripts coming in on a daily basis. Marketing managers will recycle the tired lie about Kenyans not reading or buying books. But poor marketing is to blame. If publishers promoted books more aggressively, the way soft drink manufacturers and condom makers do, they would no doubt make more money to engage more and faster editors, proofreaders and printers, and to buy more paper and ink. Though I did not manage to attend the last reading, I am a fan at the monthly event, which has been running since mid last year. Last week, actor Sam Otieno was reading the English copy of Hampels Fluchten, a book by Michael Kumpfmüller. His counterpart Stefan Ehlert read the German version. Hampels Fluchten is a picturesque tale of a sexually voracious bed salesman whose life is dominated by his adventures with women. It opens in 1962 as thirty-year-old Heinrich Hampel crosses the Berlin Wall, leaving the West for East. Charming his way into the hearts and beds of his female customers, Heinrich doubles his turnover, but when an expensive mistress appears, his long-suffering wife Rosa has cause to worry. Now you see why I think our own David Maillu should have been here to interject with excerpts from After 4.30.
Meanwhile, Kenya-based debut author Dayo Forster will be signing copies of her newly published novel, ‘Reading the Ceiling’ at the Rusty Nail Restaurant, Karen next Thursday (31st May 2007).
The book, which examines a modern African woman’s choices, has been hailed by Binyavanga Wainaina, of Kwani Magazine, who says, “I have great hopes for Dayo Forster’s debut novel. Her prose spits and crackles. In this era of brown fiction in warm places, it is refreshing to read a writer who is simply comfortable in varied skins.”
Originally from the Gambia, Forster has written a thought-provoking series of narratives that place nearly as much emphasis on education and career in women’s lives as they do on love.”
The book, published by UK based Simon & Schuster, tells the story of a young girl’s coming of age, facing the choices of womanhood and the consequences.Though set in The Gambia, Dayo’s home country, the themes are familiar to all women worldwide. The book has already received excellent reviews in the Bookseller Magazine and the UK Financial Times and Dayo has been interviewed for Radio and TV broadcast by BBC World Service.
see also : www.writethatstory.wordpress.com
Posted by otienoamisi
Posted by otienoamisi
Posted by otienoamisi 


