That the media in Kenya is among the most vibrant anywhere in the world has never been in question. What has never been in doubt is that our media is sick. Very sick, actually. A blind pursuit of individual and corporate profit, an obvious lack of direction, massive corruption, tribalism and lack of professionalism at every level are some of our monumental failings. There is urgent need for the government, private sector and non governmental organisations to open up more outlets to carry the views of both majority, rural based communities and smaller, marginalized minority groups scattered around the countryside. Recent investments in both the print and electronic media, demonstrated by such outlets as Waumini Radio, IQRA FM, Ramogi FM, Kameme FM, Kiss FM, etc, and the handful of newspapers, magazines, internet blogs and in house newsletters are a welcome addition to the expanding space for free expression.
More media outlets are a boon for democracy and a channel for advertisers. They are buttresses against potential dictatorship either by dominant groups or by politicians. The more, the merrier. There’s strength in numbers. Let cooperative societies, trade unions, religious groups and corporate organizations invest in monthly, weekly and even daily newspapers. Let us have more and more radio stations and televisions in every town and every city in this country.
Professionalization
There is need to strengthen the training of journalists and streamline the operations of media associations. Self-regulation, like the lawyers do through the Law Society of Kenya, is the best way to minimize conflict between the media and the powers that be. It is also the best way to ensure professionalism. Practicing journalists must form new or join existing unions/associations to fight for the betterment of working conditions and rights of journalists/correspondents. The growth of the Media Council of Kenya is a step in the right direction. Strengthening of existing media organizations through membership and subscriptions to journalists’ organisations is one sure way to professionalize. Journalists must be willing to train and retrain themselves, to specialize, to get a better grasp of their trade, to keep up with new trends in academics and technology in the practice. They must keep an eye on training opportunities/scholarships/workshops, seminars and at-tend journalists’ meetings. It is encouraging to note that the Kenya Union of Journalists is trying to do something about the so-called gutter press, negotiating for a middle ground between the state and the press. Trainings should be organized for business people and politicians to help them understand how the media operates, and to make the media more acceptable to everyone.
Repackaging, repositioning and rebranding
The press must move from being merely confrontational for the sake of it into a responsible stakeholder in development, conflict resolution, and poverty alleviation. It must strive to uplift the educational and material lives of the vast majority of citizens whom it claims to speak for. The press often harps about its true as watchdog of society, but in a world where poverty, ignorance and disease have refused to go away, it has an even more urgent role. If we can’t fight poverty, ignorance and disease; we have no business giving acres of space and hours to political bickering. We must support development efforts in science and technology and best practices in management, and not be overly concerned with who is going to be the next president. Cashing in on sleaze, sexual scandal and petty differences between politicians is no way forward, it only earns us disrepute. Correspondents need to work more closely with all local leaders and stakeholders for effective communication, and avoid throwing stones from the periphery. A serious press for a developing economy like ours should be more concerned about human rights, how our taxes are being (mis)used, the falling standards of education, HIV/Aids infection rates, development, cultural solidarity, and other bread and butter issues; not foreign celebrities, sex and verbal wrangles between vain, selfish politicians.
Overhaul journalism training
There is an urgent need to overhaul journalism training. But what is there is to overhaul? Without a proper and wide grounding in scholarship and good grammar and style, it is futile to try to teach young people to become interpreters and explainers of public policy. While their enthusiasm is sometimes overwhelming, many journalists are held back by lack of exposure, limited awareness of national and global issues and even basic parliamentary or court procedures. Journalism training today is like putting the cart before the horse. A journalist with a masters degree in education, for instance is better placed to write authoritatively about education issues that a high school leaver. Good journalists are very much like good teachers: simplifying and clarifying technical information, interpreting government policy, helping farmers understand how their fate is being sealed at the Word Trade Organisation ministerials. They should not be publishing sleaze or scandal or reveling in obscenity and nudity. Good news organizations and writers’ unions ought to be participating in structures that promote effective public participation in public affairs, demanding transparency and accountability from leaders, creating awareness to embolden people to rise up and ask questions about public funds. They should not be covering up for bad leaders in the name of tribalism or corruption.
Taking over the media
My biggest dream has been that journalists in this country will take charge of their destiny by owning media houses. By buying shares and investing their money in media outlets, journalists can actually push for more space in media debates, talk coherently together and make a stake in free speech. They can then determine how much they earn and how fast the industry grows. Journalists, even as they crusade for other people’s rights, must resist vehemently when their own rights are trampled upon by moneyed politicians and industrialists. Yapping about lack of free speech, corruption and mismanagement is fine, but it’s equally important for us to have our cake, too. It is a brave new world of IPOs and shareholding. Where are the journalists?
Posted by otienoamisi
Posted by otienoamisi
Posted by otienoamisi 

